What Actually Works on LinkedIn Right Now

If you still think LinkedIn is just for recruiters and job hunters, you’re missing out. LinkedIn has evolved into one of the most powerful platforms for building your brand, nurturing leads, and positioning yourself as an expert in your field.

The best part? You don’t need to post every day or spend hours crafting long-winded updates. What you do need is a clear, strategic approach and a bit of personality.

Here’s what’s working right now:

1. Personal Stories with a Business Angle

Gone are the days of strictly formal, stuffy updates. People want to connect with people. Posts that share real experiences, wins, lessons, or even failures, especially when tied to your business journey perform incredibly well.

Example: Share what you learned from losing a client, a difficult decision you had to make, or a surprising win. Then relate it back to what you do.

Why it works: It builds trust, shows personality, and reminds your audience that you're a real human with valuable insights.

2. Carousels & Document Posts

Swipeable, saveable, and value-packed, that’s what performs well on LinkedIn right now. Carousels (created as PDF documents) allow you to deliver multiple insights in one post.

Think checklists, frameworks, step-by-step guides, or myths vs. facts.

Bonus tip: Make the first slide visually engaging with a strong headline to encourage clicks.

Why it works: Carousels keep people engaged longer and increase the chance of shares and saves are great signals for the LinkedIn algorithm.

3. Consistent, Genuine Engagement

You don’t need to create content every day to stay visible, but you should be commenting regularly.

Spend 10–15 minutes a day commenting on posts from your ideal clients, peers, or thought leaders. Be thoughtful, add value, and don’t just say “great post.”

Strategy tip: Leave comments that show your expertise or spark conversation. That way, their audience sees your name too.

Why it works: Comments drive profile views and build relationships. And that’s what LinkedIn is really about.

4. Clear Headlines, Short Paragraphs & Skimmable Posts

Most people scroll LinkedIn on their phone. That means you need to format for readability.

• Hook them with a strong first line

• Use short paragraphs (1–2 lines max)

• Break up sections with emojis or headers

• End with a clear call to action

Pro tip: Test hooks like “Here’s what no one tells you about [topic]” or “This one change doubled our engagement.”

Why it works: Clarity gets attention. You’re not writing an essay, you’re starting a conversation.

5. Show Up Weekly (You Don’t Need to Be Daily)

You don’t need to post every day to get results. In fact, posting 2–3 times a week with quality, strategic content is better than daily noise.

Use a content plan with a mix of:

• Educational tips

• Thought leadership

• Personal stories with business relevance

• Behind-the-scenes content

Pick your days, stay consistent, and make time for engaging with your network in between.

Why it works: Regular, quality posts + engagement = visibility and trust.

Bonus: Optimise Your Profile

Before you even start posting, make sure your profile is working for you. Think of it as your landing page.

• Add a clear headline that speaks to your audience

• Update your banner with a simple tagline or offer

• Use your About section to tell your story, not just list achievements

• Add featured content (like a lead magnet or offer)

Why it matters: When people see your name in comments or on a post, they’ll click your profile. Make sure what they find makes them want to stick around.

Final Thoughts

LinkedIn doesn’t have to feel stiff or salesy. It’s not about blasting your services, it’s about starting conversations, building credibility, and staying visible.

Here’s your starter plan:

• Post 2–3 times a week

• Share personal stories that link to business lessons

• Create carousels or saveable content

• Engage with others daily

• Optimise your profile so it works while you sleep

Need help showing up on LinkedIn without the overwhelm?

Check out our LinkedIn support packages. Strategy, content creation, and everything in between.